Privacy Policy

Last updated: September 7, 2026

Attribute LLC ("we", "us", "our") operates the Prelude mobile application and the website at prelude.coach. This policy explains what data we collect, why, and how we protect it.

1. Information We Collect

Account Information

When you create an account, we collect your email address and a password. If you sign up via the waitlist, we collect only your email address.

Practice Session Data

When you use Prelude to practice conversations, your messages and session data are processed to provide coaching feedback. Voice input uses Apple speech recognition after microphone and speech permission. Recognition may use Apple servers; it is not guaranteed to stay on your device. You can review and edit the resulting text before submitting it for coaching. Prelude does not save microphone recordings as practice history.

Usage Data

We collect anonymous, aggregated usage analytics (pages visited, features used) via Umami, a cookieless, GDPR-compliant analytics service. This data cannot be used to identify you personally.

Prelude also records account-owned activation telemetry when a saved practice session and its saved next action meet the app's completion rules. These records store identifiers, source qualification, completion evidence version, completion status and server receipt times; they do not store email, transcript text, draft text or inferred personal traits. Activation telemetry helps us understand whether accounts reach first value and return within the first week. It is app telemetry, not independent proof that a distinct person completed or used a skill in real life.

Device Information

We may collect basic device information (device type, operating system version) to ensure app compatibility and troubleshoot issues.

2. How We Use Your Information

3. AI Permission and Your Data

Personal AI coaching is optional. Before sending your information to third-party AI providers, Prelude asks you to allow AI coaching. Signing in, accepting general terms or completing onboarding does not grant this permission. You can keep AI off and still read saved material, use local scripted practice and the local message scanner, or save your original reflections.

In Settings, use AI coaching → Withdraw AI permission to stop new AI authorization. Withdrawal also stops active AI/audio work on this device where cancellation is possible. It cannot recall data already authorized or shared. If the account update cannot be confirmed, the app keeps AI off on this device, shows withdrawal as pending, and lets you retry after reconnecting. Previously saved words remain available.

Provider retention and permitted uses depend on the provider, API service, contract and settings. We do not promise that every request has zero retention or that every provider configuration excludes training. Avoid including information you do not want these recipients to process. The applicable provider policies include:

Prelude stores account-owned consent choices and revisions, session reservations, request identifiers and request outcomes to enforce permission and finite AI allowances. These access records do not contain prompts, transcripts or generated responses. They are retained until account deletion. Your original practice content and feedback are stored separately as account data. Permission withdrawal alone does not delete saved practice or provider-held records.

4. Data Sharing

We do not sell, rent, or trade your personal information. We share data only with:

5. Data Storage and Security

Your data is stored securely using Supabase (hosted on AWS) with row-level security policies. Practice session data is associated with your account. We use encryption in transit (TLS) and at rest.

6. Your Rights

You have the right to:

You can export your account data and request account deletion in Settings. Export includes available originals, drafts, reflections, consent choices, AI usage metadata and activation classifications; it identifies resources that could not be read. Unassigned material from older app versions may remain on the device until you remove it.

To exercise any of these rights, email us at [email protected].

7. Cookies

The Prelude website does not use cookies. Our analytics provider (Umami) is cookieless and does not track you across sites.

8. Children's Privacy

Prelude is not directed at children under 13. We do not knowingly collect data from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it.

9. Changes to This Policy

We may update this policy from time to time. We'll notify you of significant changes via email or an in-app notice. The "last updated" date at the top reflects the most recent revision.

10. Contact

Questions about this policy? Reach us at [email protected].